Failure to comply with data protection rules in direct marketing is one of the biggest causes of of complaints to the regulator. This course module gives detailed guidance on how to make sure your direct marketing campaigns are compliant with Data Protection and ePrivacy legislation.
On completion of this module you will be able to:
- Define direct marketing
- Discuss the legal bases for direct marketing in the EU
- Understand the requirements for valid consent for direct marketing
- Describe the relationship between GDPR and ePrivacy rules
- Discuss data protection requirements and issues for direct marketing on social media